wtf is buffer-branding-2018?

This is a brand assets and frontend toolkit for Buffer, the social media scheduling company. It gives Buffer's team a shared foundation of visual elements, icons, images, and styling patterns, so that anyone building a Buffer webpage or app can keep things looking consistent without reinventing the wheel each time. At a practical level, it's a starter project that runs a local web server. You install it, start it up, and you get a development environment in your browser where you can work with Buffer's brand assets. One handy feature is automatic icon management: you drop an SVG icon file into a designated folder, and the system bundles it into a single "sprite" file that web pages can reference. This means instead of loading dozens of individual icon files, a page loads one file containing all icons, which is faster. The README also includes guidance on serving crisp images on high-resolution screens like Apple's Retina displays, with a fallback for older browsers like Internet Explorer 11. The people who would use this are Buffer's designers and developers, or anyone working on a Buffer-branded web property. For example, if a designer needs to build a new landing page with Buffer's logo, icons, and visual style, this toolkit provides the building blocks and conventions to do that consistently. It essentially codifies the brand's front-end guidelines so that different people across different projects produce pages that look like they belong to the same product. The README doesn't go into much detail beyond setup instructions and a couple of specific features. It references a separate front-end guide document that likely contains more comprehensive documentation, but that isn't included in what's visible here. The project appears to be a fairly straightforward internal utility rather than something designed for broad public use, which is reflected in its minimal documentation.