wtf is startup-marketing-checklist?

The Startup Marketing Checklist is a single Markdown file containing a long list of marketing tactics ordered roughly by when you might try them as a startup grows. The idea is that you copy the file, cross off items as you try them, and add or remove tactics that do not fit your situation. The author started it in 2017 as a personal project to stop losing track of marketing ideas, then updated and published it for anyone to use. The checklist itself is not in the README, which is fairly brief. The actual content lives in a separate file in the repository called marketing-checklist.md. You can either fork the whole repository and edit that file directly, or just copy the Markdown content somewhere else, such as a Notion page or a plain text file, and work from there. The project is open source under the MIT license and free to use. It is maintained by a company called Draft.dev, which writes technical content for software businesses. The checklist is also published on their website alongside related articles. This resource suits founders, solo developers, or small teams who are building a product and want a starting list of marketing actions to consider, rather than having to assemble that list from scratch themselves.