wtf is mvp-unicorn?

MVP Unicorn is a Claude Code plugin made of seven chained skills, plus a coordinating orchestrator, designed to test a business idea before anyone writes code for it. Its explicit goal is to let bad ideas fail early and cheaply, rather than discovering after months of building that nobody actually wanted the product. The skills run in a fixed order. First, a generator searches the live web for real evidence of market pain, always citing sources or clearly labeling unproven claims as hypotheses. Next, a validator checks the idea against four requirements at once, covering whether it solves real pain, whether people already spend money on alternatives, whether it is feasible to build, and whether there is a realistic way to reach customers, failing even one of these stops the process there. If the idea survives, an ICP profiler defines exactly who would buy it and who to ignore, a prospector finds real, named companies that match that profile using only legally published contact information, and an outreach skill writes an actual pitch and cold outreach scripts, treating a real customer commitment as the true test of whether to proceed. Only after that commitment is confirmed do the final two skills design a fourteen day build plan and translate it into a detailed specification a coding assistant like Claude Code, Codex, or Cursor could execute. Each stage writes its results to a file that the next stage reads, so context carries forward automatically instead of being re-explained. The project pays close attention to legal compliance in the European Union and Germany specifically, refusing to scrape platforms like LinkedIn or buy contact lists, and instead relying only on information companies are legally required to publish about themselves. You install it as a Claude Code plugin from its marketplace listing, and the skills trigger automatically based on what you say in English, Portuguese, or German, rather than requiring you to remember specific commands. An orchestrator skill can also run the whole chain automatically up to the point where a real human needs to contact a real customer, since the project is explicit that this final step cannot be automated away.